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India’s digital economy is booming, with new mobile apps launching every day to serve a vibrant, mobile-first generation. But as the app ecosystem grows, founders, marketers, and product leaders face a thorny, universal challenge: How do we truly understand our users and maximize every marketing rupee when data is scattered, tools are siloed, and reliable, local measurement partners seem non-existent?
Enter Linkrunner, the homegrown AI-powered mobile measurement platform that’s redefining how India’s app innovators track, analyze, and grow their user base.
About the Founders
Behind every impactful startup is a visionary team, and Linkrunner is no exception. Founded by Shreyans Sancheti and Darshil Rathod, Linkrunner is a product of deep-rooted entrepreneurial experience and technical brilliance.
Shreyans Sancheti – Co-Founder:-
Shreyans Sancheti is recognized for his accomplishments as an entrepreneur and has been instrumental in product vision and team-building. His background includes co-founding Bluelearn, which gave him firsthand experience with the challenges Indian startups face when it comes to marketing measurement and data-driven growth
Shreyans Sancheti – LinkedIn
Darshali Rathod – Co-Founder:-
Darshil Rathod was the founding engineer at Bluelearn and played a pivotal role in developing scalable technology solutions. His expertise in engineering and analytics has been key in shaping Linkrunner’s product from the ground up
Darshil Rathod – LinkedIn
Together, Shreyans and Darshil have combined their complementary skills, product growth, and deep tech, to build a platform that solves a real pain point for app marketers and founders alike.
About Linkrunner
Linkrunner is an AI-powered Mobile Measurement Platform (MMP) designed to help app-based businesses track, analyze, and optimize their marketing efforts. Headquartered in Bengaluru, India, Linkrunner is on a mission to empower marketing teams with actionable data that improves user retention, campaign performance, and Return on Ad Spend (ROAS).
At its core, Linkrunner helps teams understand the entire user journey, from the first link click to app install, in-app activity, and eventual revenue generation. By unifying marketing data across all channels and providing granular insights at the user level, Linkrunner enables teams to make smarter, faster decisions.
Some of its standout features include:
- AI-powered attribution and analytics
- 30+ user-level identifiers for precise tracking
- Unified dashboard across all marketing channels
- Startup-friendly pricing with transparent plans
- Lightweight SDK and 1-hour onboarding
Linkrunner is already trusted by fast-growing Indian consumer apps like Stratzy, Grapevine, Jumbo Gaming, and Lingopanda.
Website: Linkrunner
Spotting the Problem
The idea for Linkrunner was born out of a very real and pressing problem in the Indian startup ecosystem. While working on Bluelearn, the founders struggled with measuring the effectiveness of their marketing campaigns. They realized that:
- Existing mobile measurement platforms were expensive, complex, and often not tailored to Indian startups.
- There were no Indian MMPs officially recognized by global ad networks like Google and Meta, creating a gap in the ecosystem.
- Startups were forced to rely on fragmented data from multiple tools, making it hard to get a unified view of their marketing performance.
- Most attribution tools lacked real-time insights and user-level granularity, which are essential for optimizing campaigns.
This lack of visibility into user journeys and campaign performance led to poor decision-making, wasted ad spend, and missed growth opportunities.
Shreyans and Darshil saw this as a massive opportunity. If they could build a powerful, affordable, and easy-to-use MMP tailored for Indian and global consumer apps, they could unlock significant value for thousands of startups facing the same challenges.
The Solution
Linkrunner is the founders’ answer to this problem, a homegrown, AI-powered MMP built for the next generation of consumer apps.
Here’s how Linkrunner is changing the game:
1. Complete User Journey Tracking
- Achieve end-to-end visibility: Monitor every step, from the first marketing link click to app download, user engagement, retention, and revenue generation.
- Understand which marketing touchpoints drive users to convert, helping marketers identify what’s working and optimize strategies accordingly.
2. AI-Powered Attribution
- Leverage machine learning for precise attribution: Linkrunner automatically attributes installs and in-app events to the correct channels and campaigns.
- This ensures marketing teams can maximize high-performing sources and reduce spend on ineffective ones, ultimately improving ROAS (Return on Ad Spend).
3. Unified Marketing Data
- Consolidate all marketing data from multiple channels , paid ads, organic, influencer collaborations, and affiliate campaigns into a single dashboard.
- Eliminate the inefficiency of spread out spreadsheets and switching between different analytics tools.
4. Deep User Insights
- Access granular user analytics powered by over 30 unique identifiers per user.
- Unlock insights into user behavior, retention patterns, and monetization, empowering teams to personalize experiences and boost lifetime value with actionable, data-driven steps.
5. Fast and Easy Integration
- Benefit from a lightweight SDK and robust API framework that allows integration in under an hour.
- Developer-friendly documentation ensures engineering teams can deploy Linkrunner with minimal friction, making it accessible even for fast-moving startups.
6. Startup-Friendly Pricing
- Unlike legacy MMP solutions that come with high fees and hidden costs, Linkrunner features transparent, affordable pricing tailored for startups and scale-ups.
- A generous free plan lowers the barrier for entry, democratising access to advanced analytics for India’s burgeoning app ecosystem.
By bringing together AI-powered attribution, complete journey tracking, unified marketing analytics, and startup-first pricing, Linkrunner is driving a new era of data-backed growth and clarity for Indian app builders.
Final Thoughts
In a world where data-driven decision-making is the key to growth, Linkrunner is empowering Indian startups with the tools they need to scale efficiently and intelligently. By bridging the gap between global standards and local needs, Linkrunner is not just a product, it’s a movement toward making India self-reliant in mobile marketing technology.
With a strong founding team, rapid adoption among top consumer apps, and a clear vision for the future, Linkrunner is well on its way to becoming the go-to MMP for India’s booming app economy.
As more startups look to optimize their marketing spend and drive better user retention, Linkrunner stands out as a trusted, AI-powered partner that delivers real results.
Explore how Linkrunner is transforming digital productivity by seamlessly helping creators, marketers, and teams organize, share, and collaborate on web links, anytime, anywhere. https://www.linkrunner.io
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